[FfNJGTFO]

Originally Posted by RKP

... to change name to: American Outdoor Brands Corp.

http://www.cnbc.com/2016/12/13/smith-wesson-to-change-name-to-american-outdoor-brands-corp.html

But it's only the parent "holding" company that's changing. Smith & Wesson Holding, Inc. will change it's name. But the Operatiing Divison that makes Smith & Wesson products will keep the Smith & Wesson name and brand.

They'd be crazy to let that go...