I'm trying to find actual dealers at a distributor, but I think the price may be closer to 6 then 7. If that is the case the average buyer (where I live) will not even consider the RIA for a Ruger. Ruger has the name and will be advertised as a all USA made gun. With the real sights, integral tube, supposed build quality.....it will be a huge seller. (If it isn't a POS).