If Reeds runs the SHOT show, aren't there "Modern Sporting Rifles" on exhibit there?  
I also find it 

 that there are some gun shows scheduled for the same building as the ESOS.  I know there will be 'black guns' at those shows.
I feel sorrry for the exhibitors who don't have anything to do with guns.  Some folks I know run charter fishing businesses on the Eastern Shore of MD and they get a lot of business from this show, its going to hurt them.  But I also understand the feelings of businesses that were being told 'hey, you can't sell your product at the show this year'.