I've seen both the print and the TV spots and like them far more than the old campaign. These are what they call "institutional advertisements" meant to feature the company and it's philosophy more than specific products. As such, I think they do a pretty good job though how the rest of the campaign develops will determine the success of the concept. Getting Mike Seeklander and a broad representation of shooter-types into the consumer's mind would be helpful I think. It's a good start.
|