Armscor / Rock Island Armory Ad!!!

AutoMag · #1 03-18-2014, 09:51 PM

Here is an advertisement form the inside front cover of the new Complete Book of the Model 1911 magazine.

GD2A · #2 03-18-2014, 09:56 PM

I saw another add in the recent American Rifleman ... why are the models always being tasered?

TLE2 · #3 03-18-2014, 11:15 PM

I think that's supposed to be the "DNA". Kinda looks like his finger is smokin'. Don't want to comment on that.

AutoMag · #4 03-19-2014, 10:32 AM

Yes, it is supposed to be DNA!!

That is Eric, the CEO of Epicosity, our marketing company.

Actually that is not Eric............but a darn good lookalike! He fooled me!

GD2A · #5 03-19-2014, 11:09 AM

Quote:

Originally Posted by AutoMag

Yes, it is supposed to be DNA!!

That is Eric, the CEO of Epicosity, our marketing company.

If you have to explain it you need to change it - lol

Caleb · #6 03-19-2014, 11:45 AM

I saw that in Riflman, thought it looked weird. But knew what it was.

OldEagleEars · #7 03-22-2014, 02:56 PM

I've seen both the print and the TV spots and like them far more than the old campaign. These are what they call "institutional advertisements" meant to feature the company and it's philosophy more than specific products. As such, I think they do a pretty good job though how the rest of the campaign develops will determine the success of the concept. Getting Mike Seeklander and a broad representation of shooter-types into the consumer's mind would be helpful I think. It's a good start.

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